Cambodia calling…

Looking to travel to a place within Asia that is beautiful and yet not a crowded tourist destination?

Cambodia might just be the destination for you. It conjures up images of its world-renowned ancient temple city, Angkor Wat. However, the country has lot more to offer besides that.

Cambodia has a lot of options for a tourist to see and explore, so if you are looking for a beach holiday, a trip in the wild, temples, history or simply for the cuisine, the country has it all.  It is not as famous as its neighbours are but just as stunning. This little country manages to pack a punch with its beauty.

Cambodia is a country rich in history. It has its roots in the 1st to 6th centuries in a state referred to as Funan, known as the oldest Indianized state in Southeast Asia. It was during this period that Cambodian language evolved, which is a part of the Mon-Khmer family, containing elements of Sanskrit.

Angkor Wat is one of the most important archaeological sites in South-East Asia. It contains the magnificent remains of the different capitals of the Khmer Empire, from the 9th to the 15th centuries. The influence of Khmer art, as developed at Angkor, was a profound one over much of South-East Asia and played a fundamental role in its distinctive evolution. When French explorers discovered Angkor in the 19th century, Siem Reap was little more than a village. With the return of Angkor to French control in 1907, Siem Reap began to grow. Siem Reap entered a long slumber with the advent of war from which it only began to awake in the mid-1990s. Today tourism is the livelihood of Siem Reap.

Phnom Penh is the capital city of Cambodia and also it’s largest. Phnom Penh has literally risen from the ashes to reassert its position as one of the must visit destinations in Southeast Asia. In 1975, it was choked with up to 2 million refugees from the war between the then U.S.-backed government and the Khmer Rouge. Following the fall to the Khmer Rouge in 1975, it was completely emptied of civilians and allowed to crumble for several years. As Cambodia’s economy have risen, so have a crop of new hotels and restaurants to aid in the tourist trade.

Koh Kong is the most southwestern province of Cambodia. It has a long undeveloped coastline with a mountainous, forested and largely inaccessible interior, which embraces part of the Cardamom Mountains and a section of Kirirom National Park. The place has beautiful waterfalls for tourists who are adventurous enough to explore it. Other interesting places to explore are Kampot (a riverside town), Bokor National Park (evergreen forest reserve), Kratie and Sihanoukville.

Travelling to Cambodia is not too difficult with most of the major airlines flying there.  It is a vastly unexplored country, so if you are looking for an out of the ordinary experience, go to Cambodia.



About ICICI Lombard

ICICI Lombard GIC Ltd. is the largest private sector general insurance company in India with a Gross Written Premium (GWP) of Rs. 3,694.7 crore for the year ended March 31, 2010. The company issued over 44 lakh policies and settled over 62 lakh claims and has a claim disposal ratio of 96% (percentage of claims settled against claims reported) as on March 31, 2010. The company has 4,305 employees and 350 branches as on July 31, 2010. The company has been assigned a domestic rating of ‘iAAA’ by ICRA (an associate of Moody’s Investors Service) for highest claim paying ability and a fundamentally strong position, for the fourth consecutive year. The company has been awarded CNBC Awaaz Consumer Award 2010 for being the ‘most preferred brand’ in the General Insurance category. ICICI Lombard Auto Insurance has been rated highest in customer satisfaction by J.D. Power Asia Pacific in India among 11 auto insurance providers. The company has been conferred the Golden Peacock- Eco Innovation Award of 2009 for weather insurance and the Customer and Brand Loyalty award in the ‘Insurance Sector - Non-Life’ at the 3rd Loyalty awards, 2010.
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